Brand Evolution
DESIGN: Art Direction, Concept Design & Brand Exploration
In 2022, as Quill rebranded, our creative agency saw an opportunity to make bold statements and evolve the brand by introducing fun elements. We aimed to create memorable moments and consistency across our eCommerce website, emails and in print. I was responsible for shaping the creative voice in print and web, mentoring junior designers, and leading the development of major brand initiatives.
Homepage web ads
New ICOns
EDUCATION Catalog
FURNITURE Catalog
New Email Designs
Print Marketing
Deck Template
What’s in a template?
Consistent presentation design and storytelling are crucial to a strong brand identity. That’s why I created a new brand template and theme for Quill's modern style, inspired by the brand’s creative pillars of authenticity, confidence, mindfulness, and brightness to elevate the company's evolving identity.
